Podcast Discovery
FAQs
What is Podcast Discovery?
Podcast Discovery is a full-service podcast marketing agency. They fit alongside production companies and clients to give shows a 360° growth strategy - PR, podcast outreach, social + video, paid advertising, and performance marketing. They’ve supported consumer shows (Crooked Media, The Economist, Politico) as well as business-to-business projects (FT, Wellcome Trust).
Why go through them instead of directly to an ad platform?
They charge the same rates as going direct - but clients also gain their expertise in planning, campaign management, and reporting. Their margin comes from agency discounts they’ve already negotiated.
Can they handle radio and podcast ad placement?
Yes. They buy across UK and US networks, tailoring placements to a client’s budget and objectives. From podcast ads to radio buys, they use trusted networks to maximise reach.
How do they reach tech-focused audiences?
They specialise in industry-specific outreach - securing coverage in tech titles (print and web), podcast guest spots, promotional swaps, and pitching hosts for relevant YouTube appearances.
Can they guarantee podcast PR?
They don’t promise every headline, but they deliver consistent coverage. PD has launched and re-launched shows with tailored PR - from
Crooked Media’s Pod Save the UK to the FT - targeting both podcast press and
content-related media.
What about video content?
They regularly cut social-first video clips from podcast recordings. Sometimes they integrate via tools like Descript, other times they work from final video edits or isolated camera shots provided by clients.
What reporting do they provide?
From day one, they provide campaign updates and performance snapshots. Mid-season, they deliver a detailed deck with analysis and adjustments. At season’s end, clients receive a full report with results and recommendations.
How do they reach tech-focused audiences?
They specialise in industry-specific outreach - securing coverage in tech titles (print and web), podcast guest spots, promotional swaps, and pitching hosts for relevant YouTube appearances.
What are the costs and investments?
For a seasonal show, they recommend a retainer starting at £10k/month (six weeks pre-launch through release). This covers:
PR + podcast outreach (feed/promo swaps, guest pitches, press)
Episodic PR
Social setup + management
Video clips (short + long form)
Performance marketing to guarantee 5,000 downloads per episode
** Pricing can be adjusted to fit specific budgets.